Eagle Star adopts Zurich Brand
Eagle Star, which has been part of the Zurich Financial Services Group (Zurich) for over 10 years, is now adopting the Zurich brand. Zurich, through the Eagle Star companies and other activities, such as an IFSC Treasury Operation, already has a major presence in the Irish market.
The Zurich brand will be used across all Life and General Insurance business in Ireland, with the Eagle Star name remaining in use for its Pension, Investment and Protection product range and in particular for Eagle Star Pensions.
The timing could not be better for the successful and well established Eagle Star Life and General insurance companies to promote the fact that they are part of Zurich, an internationally trusted name, highly rated for financial strength, stability and customer service.
This development moves Eagle Star to a new level, allowing it to compete effectively in a global marketplace. Already, Zurich has been successful in selling Eagle Star life products cross border in Germany and Italy and Eagle Star Life is a European hub for Zurich’s strategic life development. Zurich Insurance plc is an EU-wide risk carrier for Zurich’s global corporate business and specialises in offering insurance cover for cross border risks and related services to European corporate customers.