Digital Marketing How-to Series
This Digital Marketing how-to series aims to provide practical guidance in key areas of Digital Marketing. Covering a variety of core topics, we guide you through how to get set up, optimise and report for online success.
LinkedIn: A How-to Guide
LinkedIn for business allows you to build credibility and create a meaningful network. In this webinar we'll provide guidance on setting up a LinkedIn company page, creating audiences, posting, advertising and more.
Google My Business: A How-to Guide
Google My Business is a free tool that allows you to promote your business on Google. In this webinar we guide you through the process of setting up your Google profile and optimising it so that customers can find your business.
SEO: A How-to Guide
SEO is the process of improving the quality and quantity of traffic to a website from search engines such as Google. This webinar covers the main tools you need to optimise your content.
Google Analytics: A How-to Guide
Google Analytics is a free web analytics service that tracks and reports website traffic. In this webinar we guide you through how to set up Google Analytics and get the most from your website data.
Google Ads: A How-to Guide
Google Ads is an online advertising platform developed by Google. It's an effective way to get in front of customers. In this webinar we guide you through how to get set up with your first ad campaign.
Google Ads Editor: A How-to Guide
Google Ads Editor is a free and downloadable application for managing your Google Ads campaigns. It can help you save time and make it easier to make bulk changes. In this webinar we'll guide through how to use it.
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Website Tips
Whether you're starting from scratch or improving on what you already have, this webinar highlights the key components for a strong web presence.
Social Media Marketing
This Social Media Marketing webinar explores the benefits of including social media in your digital marketing strategy.
Content Marketing
Content feeds all other digital marketing activity. This webinar gives insight into what Content Marketing is, why it's important and how to create a Content Marketing Strategy.
PPC Search Advertising
Pay-per-click (PPC) search advertising is a model of paid advertising on search engines to generate traffic to your website. Learn what Google Ads are, how they work and how to write an effective ad.