Zurich wins Best use of Search at the European Search Awards

On Thursday 25th May, Zurich Ireland won Best use of Search at the European Search Awards which took place in Lisbon.

The European Search Awards reward and celebrate the very best companies and people working in PPC, SEO, and content marketing across a variety of business sectors.

The Best Search category recognises businesses that carry out comprehensive search campaigns online. In winning this award, Zurich has been acknowledged for its innovative approach to search engine optimisation including a comprehensive content strategy and technical project work such as ‘schema mapping’ and ‘vector analytics’ for www.zurich.ie.  The award also recognises Zurich’s ability to attribute offline sales to online search campaigns through the use of Google Click IDs on sales funnels for car and home insurance in the direct channel. 

In a very competitive award category, Zurich overcame competition from large brands such as VÚB Bank, Vanquis Bank, and Swedbank to win the Best Search Award.

Tara Cooke, Direct Channel Marketing Manager for Zurich General Insurance said: “We are delighted with this recognition from our peers of the excellence and quality of our search activities and the impact it has had on growth in home and car insurance in our direct to consumer channel. At Zurich, we have focused our efforts on our SEO and paid search strategy and have been successful in generating online as well as offline sales through Google click ID campaigns. This award is further acknowledgement of the work we are doing in this area.”

Commenting on the award win, Sean Carty, Head of Online and Digital at Zurich Ireland said: “It’s really a great honour for us to win this prestigious award and is testament to all the hard work that the team have put in throughout the year. Given the high calibre of competition Zurich faced, we are absolutely delighted to have been recognised and awarded Best use of Search at this year’s European Search Awards.