AI’s impact on pensions - a winning formula for Zurich Ireland

Celebrating the very best in digital marketing, SEO, and paid media internationally, the Global Search Awards recognise and reward businesses for innovative and engaging SEO and content campaigns. 

The primary objectives of Zurich Ireland’s entry were to build on already strong brand visibility for pensions by improving Zurich Ireland’s search presence; increasing conversion rates; and enhancing content production efficiency by leveraging AI technology.  

Commenting on the award win, Sean Carty, Head of Marketing – Customer and Digital at Zurich Ireland said: “Winning the Best Use of Search in Finance category at the Global Search Awards is testament to the excellent work of the team and is further validation of our commitment to digital excellence and innovation.

“It’s really a great honour for us to win this prestigious award given the high calibre of international competition Zurich Ireland faced,” Sean added. 

The judges deemed the strategy a resounding success, and not only did Zurich Ireland’s rankings improve, but we were also commended for redefining how financial brands should approach search marketing in an AI-driven era.

In a very competitive award category, Zurich Ireland overcame competition from large international brands such as American Express, City National Bank, Garanti BBVA, Aviva and Liverpool Victoria to win the award.