Farm Safety Promotion Campaign with AgriKids | Zurich Ireland

Farm safety

Zurich links up with AgriKids to promote farm safety to children across Ireland.

Zurich Insurance is proud to lend its support to AgriKids by way of a national campaign aimed at promoting farm safety amongst children, and ultimately reducing the number of accidents suffered on Irish farms. Over the next three years, AgriKids, supported by Zurich, will carry out a nationwide school roadshow, where AgriKids founder Alma Jordan will facilitate tailored workshops for school children.

Commenting on the partnership, Graham Minogue, Head of Agri & Broker Partnerships, Zurich Insurance said, “We are very passionate about contributing positively to Ireland’s farming community and farm safety is something that matters hugely to the 140,000 farm families across the country. Through this exciting link up with AgriKids and their inspiring founder Alma, we are hoping to educate the next generation of young farmers, empowering them as the best farm safety ambassadors."

Alma Jordan, Founder of AgriKids added, "I am delighted to have the support of Zurich as I look to step up my efforts in reducing the rate of farm accidents in Ireland. I have been working hard on proactively addressing attitudes to farm safety by engaging and educating our children, empowering them to be our farm safety ambassadors. My ultimate ambition is to shift farm families from being merely aware of the dangers, to being instinctively safe the moment they set foot on their farms.”

AgriKids is a farm safety educational platform, founded in 2015 following Ireland’s worst year on record for farm accidents where 30 people died, of which five were children. Using creative and interactive apps, popular books and other learning materials, AgriKids has become a leading voice in promoting farm safety in Ireland.

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